At Bride
Rite, we respect and protect the privacy of our customers and
those who use our websites. The following Privacy Statement
provides details about how your personal information is
collected and used. This privacy statement applies to the
network of Bride Rite websites, products and services that are
located in, but not limited to BrideRite.com.
Information Collection
and Use
Bride Rite is the sole owner of information collected on this
site. We will not sell, share, or rent this information to
others in ways different from what is disclosed in this
statement. Bride Rite collects information from our users at
several different points on our website.
Our websites offers several
opportunities for visitors to register for promotional and
informational mailings, online webinars and resources, and for
assistance in evaluating our software and services. These
registration forms are often linked to Bride Rite's mailing
lists and require users to give contact information (such as
name and email address). We use this contact information to send
users information about our company and its products and
services if requested or necessary. Users may opt-out of
receiving future mailings at any time (see the choice/opt-out
section below).
Sharing and Usage
We will never share, sell, or rent your personal information
with third parties for their promotional use. We may disclose or
report personal information in limited circumstances where we
believe in good faith that disclosure is required under the law.
For example, we may be required to disclose personal information
to cooperate with regulators or law enforcement authorities, to
comply with a legal process such as court order, subpoena,
search warrant, or law enforcement request.
Use of Web Technologies
We use a variety of technologies on our site. Among these are
cookies; a piece of information that our websites provide to
your browser when you visit our sites. Cookies allow us to
verify the login status of customers using products or services
linked directly with our website, track point of entry to point
of registration for those users participating in our affiliate
signup programs, and to track and measure the success of a
particular marketing campaign. Cookies also allow us to track
overall site usage and determine areas users prefer, enabling us
to make your visit to our websites easier by recognizing you
when you return and helping to provide you with a customized
experience. Usage of a cookie is in no way linked to any
personally identifiable information while on our site. If you
choose to disable cookies, you may still use our site; however,
you may have limited access to some areas within our websites.
We may access and set cookies
using web beacons, also known as single-pixel GIFs which are
invisible graphical images. These web beacons provide us useful
information regarding our site such as which pages users access.
When we send you emails, we may include a single-pixel GIF to
allow us to determine the number of people who open our emails.
When you click on a link in an email, we record this individual
response to allow us to customize our offerings to you.
We also use pixels, or
transparent GIF files, to help manage online advertising. These
GIF files are provided by our ad management partner, DoubleClick.
These files enable DoubleClick to recognize a unique cookie on
your Web browser, which in turn enables us to learn which
advertisements bring users to our website. The cookie was placed
by us, or by another advertiser who works with DoubleClick. With
both cookies and Spotlight technology, the information that we
collect and share is anonymous and not personally identifiable.
It does not contain your name, address, telephone number, or
email address. For more information about DoubleClick, including
information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.
We also keep track of activity on
our website via log files stored on our web servers. We collect
information such as IP address, browser type and version, and
pages you view. We also keep track of how you got to our site
and any links you click on to leave our site. Once you leave our
site, we do not track you. We use your website activity to
assist us in offering you a personalized Web experience, assist
you with technical support, diagnose problems with our server,
administer our websites and to tailor our product and service
offerings to you.
Links
Some of our sites provide links to third-party websites, such as
those of our business partners and online advertisers. While on
these sites, Bride Rite or its partners may collect information
about you. Because Bride Rite does not control the information
policies or practices of these third parties, you should review
their privacy policies to learn more about how they collect and
use personally identifiable information.
Security
We take every precaution to protect the confidentiality and
security of your personal information by using
industry-recognized security safeguards such as firewalls,
coupled with carefully developed security procedures to protect
your information from loss, misuse or unauthorized alteration.
When we ask for sensitive information, such as credit card
numbers, we protect it through the use of encryption during
transmission, such as the Secure Socket Layer (SSL) protocol.
Bride Rite takes care to
reinforce the importance of our website visitors' security and
privacy among our employees. Our employees are trained and
required to safeguard your information and, using physical,
electronic and procedural safeguards, we restrict access to
personal information to those employees and agents for business
purposes only. Additionally, we use internal and external
resources to review the adequacy of our security procedures.
Choice/Opt-out
Bride Rite provides users the opportunity to opt-in, opt-out or
change preferences via a link in the footer of most email
messages. These options are made available when you sign-up for
our email lists and in email messages delivered from our
company. Alternatively, you may email us at rachael@briderite.com.
Some communications (e.g.
important account notifications and billing information) are
necessary for all Bride Rite customers. You must cancel your
Bride Rite account to unsubscribe from these communications. To
cancel your Bride Rite account, please email us at rachael@briderite.com.
Notification
of Changes
If we decide to change our privacy policy, we will post those
changes on the Bride Rite Website. So our users are always aware
of what information we collect, how we use it, and under what
circumstances, if any, we disclose it.
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