Bride Rite Privacy Guarantee
At Bride Rite, we
respect and protect the privacy of our customers and those who use
our websites. The following Privacy Statement provides details about
how your personal information is collected and used. This privacy
statement applies to the network of Bride Rite websites, products
and services that are located in, but not limited to BrideRite.com.
Collection and Use
Bride Rite is the sole owner of information collected on this site.
We will not sell, share, or rent this information to others in ways
different from what is disclosed in this statement. Bride Rite
collects information from our users at several different points on
Our websites offers opportunities for visitors to register for promotional and
informational mailings, online webinars and resources. These
registration forms are often linked to Bride Rite's mailing lists
and require users to give contact information (such as name and
email address). We use this contact information to send users
information about our company and its products and services if
requested or necessary. Users may opt-out of receiving future
mailings at any time (see the choice/opt-out section below).
We will never share, sell, or rent your personal information with
third parties for their promotional use. We may disclose or report
personal information in limited circumstances where we believe in
good faith that disclosure is required under the law. For example,
we may be required to disclose personal information to cooperate
with regulators or law enforcement authorities, to comply with a
legal process such as court order, subpoena, search warrant, or law
enforcement request but we will never share your information
with marketing companies.
Use of Web
We use a variety of technologies on our site. Among these are
cookies; a piece of information that our websites provide to your
browser when you visit our sites. Cookies allow us to verify the
login status of customers using products or services linked directly
with our website, track point of entry to point of registration for
those users participating in our affiliate signup programs, and to
track and measure the success of a particular marketing campaign.
Cookies also allow us to track overall site usage and determine
areas users prefer, enabling us to make your visit to our websites
easier by recognizing you when you return and helping to provide you
with a customized experience. Usage of a cookie is in no way linked
to any personally identifiable information while on our site. If you
choose to disable cookies, you may still use our site; however, you
may have limited access to some areas within our websites.
We may access and set
cookies using web beacons, also known as single-pixel GIFs which are
invisible graphical images. These web beacons provide us useful
information regarding our site such as which pages users access.
When we send you emails, we may include a single-pixel GIF to allow
us to determine the number of people who open our emails. When you
click on a link in an email, we record this individual response to
allow us to customize our offerings to you.
We also use pixels,
or transparent GIF files, to help manage online advertising. These
GIF files are provided by our ad management partner, DoubleClick.
These files enable DoubleClick to recognize a unique cookie on your
Web browser, which in turn enables us to learn which advertisements
bring users to our website. The cookie was placed by us, or by
another advertiser who works with DoubleClick. With both cookies and
Spotlight technology, the information that we collect and share is
anonymous and not personally identifiable. It does not contain your
name, address, telephone number, or email address. For more
information about DoubleClick, including information about how to
opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.
We also keep track of
activity on our website via log files stored on our web servers. We
collect information such as IP address, browser type and version,
and pages you view. We also keep track of how you got to our site
and any links you click on to leave our site. Once you leave our
site, we do not track you. We use your website activity to assist us
in offering you a personalized Web experience, assist you with
technical support, diagnose problems with our server, administer our
websites and to tailor our product and service offerings to you.
Some of our sites provide links to third-party websites, such as
those of our business partners and online advertisers. While on
these sites, Bride Rite or its partners may collect information
about you. Because Bride Rite does not control the information
policies or practices of these third parties, you should review
their privacy policies to learn more about how they collect and use
personally identifiable information.
We take every precaution to protect the confidentiality and security
of your personal information by using industry-recognized security
safeguards such as firewalls, coupled with carefully developed
security procedures to protect your information from loss, misuse or
unauthorized alteration. When we ask for sensitive information, such
as credit card numbers, we protect it through the use of encryption
during transmission, such as the Secure Socket Layer (SSL) protocol.
Bride Rite takes care
to reinforce the importance of our website visitors' security and
privacy among our employees. Our employees are trained and required
to safeguard your information and, using physical, electronic and
procedural safeguards, we restrict access to personal information to
those employees and agents for business purposes only. Additionally,
we use internal and external resources to review the adequacy of our
Bride Rite provides users the opportunity to opt-in, opt-out or
change preferences via a link in the footer of most email messages.
These options are made available when you sign-up for our email
lists and in email messages delivered from our company.
Alternatively, you may
(e.g. important account notifications and billing information) are
necessary for all Bride Rite customers. You must cancel your Bride
Rite account to unsubscribe from these communications. To cancel
your Bride Rite account, please
changes on the Bride Rite Website. So our users are always aware of
what information we collect, how we use it, and under what
circumstances, if any, we disclose it.